Agency3: Boston Web Design & Development

According to the Direct Marketing Association, email marketing generates an average return of $51.45 for every dollar spent.

If that statistic alone doesn’t convince you of the value that email marketing can add to your business, nothing will! Of course, there are heaps of reasons why email marketing is so popular—it’s extremely cost-effective and timely, it helps build lasting relationships with specific segments, sub-segments, and even individuals within your audience, it integrates well with other marketing tactics, including viral marketing, and so on—but that statistic really should make anyone who has a website take notice.

Agency3 provides an affordable email marketing platform that can be used to send targeted emails to your current and potential customers. We can also design attractive email templates so that your messages stand out in your recipients inbox.

Meta Tags are HTML code elements that provide structured information about an individual webpage or website. These snippets of code are not generally viewed by your sites visitors, but they can be. The meta elements are primarily used to provide information that is relevant to browsers or search engines like describing the content of your document.
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Tonight we had the honor of hosting nearly 40 volunteer teachers from the Summerbridge Cambridge program in Cambridge, MA.

If you are not familiar with the Summerbridge program here is a quick overview from their current website:

Founded in 1992, SBC is a year-round, tuition-free academic program committed to educational equity. It provides middle school students with challenging classes and enriching activities while training talented high school and college students for careers in education. SBC offers diversity, community, spirit, academic excellence and an energetic commitment to learning.

After visiting the program and observing the student teachers in action, we we’re moved (to say the least). The program is amazing and watching these young teachers encourage, motivate and educate over 100 middle school students literally takes your breath away. The program works. Over 90% of Summerbridge students go on to attend a 4 year college. Many of the student teachers go on to pursue careers in education.

We partnered with the great people from Alexandria Real Estate to host a fun dinner for the student teachers at Wagamama in Harvard Square. The teachers are amazing and every one of them stopped by our table to say thank you and talk about their experiences this summer. The student teachers work 12 hour days all summer to create a positive learning environment for their students. Their work is invaluable to the students who choose to spend their summer in the classroom…learning and growing.

You can help

Summerbridge is a non-profit program. They rely on contributions from individuals, businesses and organizations. If you are interested in learning more about the program or you would like to make a contribution, please contact Laurie Rothstein by calling (617) 349-6647.

Are you monitoring your company’s online reputation? If someone says something negative (or positive) about your company online, how do you find out? Read the rest of this entry »

Did you know that you can submit a list of every page on your website to Google and the other major search engines?

The free tool below will visit your site and create a special file containing links to every page of your site. This file can be read by all of the major search engines and it will allow you to tell the search engines about every page on your site instead of just the homepage.

Sitemap Generator.

We wanted to take a moment to wish our friends at Six Disciplines and Six Disciplines Publishing congratulations. Gary Harpst’s book, Execution Revolution, is #7 on the New York Times Best Sellers list.

We recently completed two project’s for Six Disciplines. The first involved creating a new website for Gary Harpst (http://www.garyharpst.com) and the second involved creating a e-commerce solution for their publishing company, Six Disciplines Publishing (http://www.sixdisciplinespublishing.com).

For those of you have not read the book, it details the elements of a complete strategy execution program, why the time is now for flawless execution, and clarifies why such programs will become mainstream for successful small- and midsized businesses. We think it is a “must read” for every executive and manager.

After a long hiatus, we are back with a new blog and a brand new site. If your viewing this through a feed reader, please take a moment to visit our new site (http://www.agency3.com) and let us know if you like what you see.

Even though our latest remodel was a big one, we are not quite through yet. So stay tuned for information about new products we are releasing and dates for our upcoming events. To stay informed, you can either subscribe to our RSS feed or subscribe to The Web Marketing Insider (our email newsletter).

Over 70% of internet users find the information they need through search engines. Many businesses have taken advantage of this fact and have increased business (and profits) by marketing their websites on the major search engines – and you can too. Here are a few tips that will help you increase your visibility on the major search engines without breaking your budget. Read the rest of this entry »

An important element of any email marketing strategy includes plans for continuing to grow the list. Although planning great content, having a strategy for promoting your products or services and timing our messages is important - You have to have people to send your message to. Here are 18 easy ideas for planned tactics to promote your email newsletter. Read the rest of this entry »

Assuming you have a great website for your small business, you are probably wondering how to get people to visit your site. One popular and highly effective method is offering a free newsletter to your customers and prospects. Here are five great reasons your business should have it’s own email newsletter.
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