Once you have created your website and setup an email newsletter, you need to motivate people to subscribe to your newsletter. Here are 5 things you can do to grow your subscriber list.

• Ask visitors to subscribe to your newsletter. Place a subscription form on your website and ask users to subscribe. This is easy.
• Have them sign-up to get access to download a free report or guide. If you are a landscaper you could provide a planting schedule to let people know when to plant different types of plants. If you are a dog walker you could provide a simple dog training guide or a list of local dog parks.
• Hold a free contest or sweepstakes at your web site. Ask them to give you their contact information to enter the drawing.
• Hold an interactive poll on your web site. Ask your visitors to email you their vote or opinion.
• Give people who visit your web site a free course sent via email. Just ask them to fill out their contact information to receive the free course.

By the way, did you know that Agency3 publishes a great email newsletter. You can subscribe in the sidebar on this page.

According to the Direct Marketing Association, email marketing generates an average return of $51.45 for every dollar spent.

If that statistic alone doesn’t convince you of the value that email marketing can add to your business, nothing will! Of course, there are heaps of reasons why email marketing is so popular—it’s extremely cost-effective and timely, it helps build lasting relationships with specific segments, sub-segments, and even individuals within your audience, it integrates well with other marketing tactics, including viral marketing, and so on—but that statistic really should make anyone who has a website take notice.

Agency3 provides an affordable email marketing platform that can be used to send targeted emails to your current and potential customers. We can also design attractive email templates so that your messages stand out in your recipients inbox.

An important element of any email marketing strategy includes plans for continuing to grow the list. Although planning great content, having a strategy for promoting your products or services and timing our messages is important - You have to have people to send your message to. Here are 18 easy ideas for planned tactics to promote your email newsletter. (more…)

Assuming you have a great website for your small business, you are probably wondering how to get people to visit your site. One popular and highly effective method is offering a free newsletter to your customers and prospects. Here are five great reasons your business should have it’s own email newsletter.
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Email marketing has remained one of the most effective means of marketing online. Businesses of every size can benefit from staying in ouch with their current customers and prospects via email. Irregardless of whether you are simply sending a special offer to customers or just staying in touch, one of the keys to the success of our companies email marketing campaign is the size of your mailing list. Building your list is an important part of your online marketing mix. Here are a few simple ways you can build your mailing list without spending any money: (more…)