Assuming you have a great website for your small business, you are probably wondering how to get people to visit your site. One popular and highly effective method is offering a free newsletter to your customers and prospects. Here are five great reasons your business should have it’s own email newsletter.

• It enables you to build a relationship with your potential and current customers. By building a long term relationship with your customers, you can increase their level of trust in your company and increase the likelihood that they will buy from you in the future.
• You email newsletter will allow you to promote sales and special offers quickly.
• Keeping in touch with your customers will keep your company fresh in their minds, which can lead to more sales to that customer and greater referrals to your customers network.
• Email newsletters help you make your business seem more “human”. Instead of just being a faceless company in cyberspace, your company can become a neighbor.
• Email newsletters are inexpensive to maintain and easy to deliver.

Remember, the more subscribers your newsletter gets, the more potential there will be to gain more traffic, more leads and more sales from your website. It’s like a snowball rolling downhill – after a while it gathers pace, and you’ll have more subscribers (and more sales) than you thought possible.

Tags: Email Marketing, Email Newsletter