Agency3: Boston Web Design & Development

Preview Your Email As You Build It

• Our live editor allows you to see your email as you build it. You can add your own text and images to your template and even change the order of items in your message. And because you see the changes and additions immediately there’s no guesswork. You can also save a draft of your message and come back later and finish it. And our Email Tool automatically saves your work as you go, so you never have to worry about losing your work.

Custom Templates The Match Your Website

• Agency3 will develop a custom email template for you, and you can have more then one if you need it. For example, some customers have one template for press releases and another for monthly newsletters. Some customers also choose to have us create special templates for holidays, sales and special events. It’s completely up to you.

Complete Sender Control

• With Agency3’s Email Marketing Tool you can use your own “from name” and email address, so the email always looks like it comes from you directly. You can also select your own subject and the email address replies should be forwarded to. Agency3 takes all the messy work out of the equation by processing any bounces and unsubscribes for you automatically. We work with all of the major ISP’s to ensure your email is delivered.

Send Now Or Schedule For Later

• Once you’ve completed your email, you can send yourself a test version, send it immediately, or schedule it for delivery at another time. This way you can build your campaigns in advance and schedule them for delivery tomorrow, next month or any time you want. Some customers even choose to lay out their entire campaign for the year and schedule it in advance so they do not have to think about it monthly.

List Management Made Easy

• Agency3 has designed the Email Marketing Tool to help you get the most common things done fast. Adding a new subscriber, removing an old one and seeing new subscribers are merely a click away. You always have complete control over your subscriber database. We also protect you from sending messages to people who have opted out in the past.

Simple Import and Export

• Our import tool walks you through the process of importing an existing list from almost any source. We automatically remove duplicates for you and even remember who unsubscribed and bounced – removing any risk of annoying your subscribers. We provide instructions for exporting from most contact management systems. If you need any help, you can always contact your project manager.

Subscribe and Unsubscribe Forms

• A great way to capture new subscribers is through a subscribe form on your website. With Agency3’s Email Marketing Tool, it’s easy to add a subscription form to your web site. We can help you set it up, step by step. We can do it for you if you don’t know how to edit your website yourself. Note: We also give you suggestions on how you can build your list offline.

Simple Campaign Snapshots

• You can learn important information – like how many recipients opened your email, how many clicked a link within your email, and how many unsubscribed – from your marketing campaign snapshot report to help you evaluate the results of your campaigns. We store the complete history or all of your campaigns in our system and it never more then a click away.

Who’s Most Interested?

• Agency3 can tell you who opened your email and when they opened it. You can even check out how many times each recipient opened it to find out who your most interested subscribers are. And if you’re really interested in detail, you can even drill down to a minute-by-minute account of who looked at your email. Some of our customers check the stats as the email is being sent and watch in “real time” as people on their list open the emails.

Who Clicked A Link?

• Agency3’s link activity report makes it easy to see which links in your email were most popular, as well as which recipients clicked them. This makes it so easy for you to identify what recipients are interested in, and it also gives you the opportunity to follow up on more qualified leads. We also track this information over time so you can start to see trends in your subscribers habits.

Reports: Right Down To The Nitty Gritty?

• Agency3 provides you with a report on recipient activity to let you get down to some specific detail on your marketing campaign. Easily see who opened, who clicked, who bounced and who unsubscribed. You can even search for a specific subscriber to see exactly what they did with your email. We provide very detailed current and historical reports for every campaign you send.